Create a Splash with an Effective Mobile Event Marketing Tool

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Do you know that increasingly, event managers are using Facebook and Twitter to spread word about what they are organizing? According to a study published in the UK, nearly 65% of those involved in planning events are using Facebook and Twitter to reach out to their audiences. But what happens when you are away from your desk, away from your computer, running around and coordinating before the D-day? Your audience loses touch, while you lose chances of keeping the connection alive. This is where a mobile event marketing tool can help.
How does mobile software for event management add more punch to your offering? Take a look at the advantages:
Tune in to your audience: The right people need to know about your event so that it gets the publicity it deserves. If you want to make a splash, and get your targeted audience to know all that you have planned, invest in an effective mobile event marketing tool. Unlike traditional platforms, the mobile platform allows you to target specific people who would be interested in what you are offering. Thus you do not unnecessarily waste resources in approaching people who are not a part of your target audience.
Engage your audience: Social media platforms are vital in keeping the audience engaged. You can post updates, announce special offers, and build a buzz around your offering. These are all great ways to build interactivity into your offering. Social media platforms on a mobile planning tool allow your audience to know important announcements and updates, while you get to know their feedback. In brief, it’s a win-win situation for all.
Connect in real time: As audiences demand instant connectivity, mobile devices are the best way to keep in touch with them. Once you have tuned into your audience, you can keep their interest piqued. As soon as you change something in your plans, the audience gets to know of it, thus keeping them involved. Missing important updates is unlikely as most people carry their cell phones with them through the day.
Sustain the tempo after the event: The responsibility of an event manager does not end with the D-day. If you want to make your event memorable so that it sticks in the mind of your audience, put in some legwork afterwards. Post photos of the key happenings and send out word to all the people who were involved in making it successful. When your audience lets you know their feedback via social media platforms, take note. You can use that information and incorporate it into future events, making them more successful.
The mobile boom is here. According to a recent survey, nearly 85% adult Americans own cell phones and about 90% live in a household which has at least one cell phone. As the world gets increasingly mobile, you have to tune in to this popular platform – or lose the chance to connect with your audience. Invest in the right mobile event marketing platform and give your offerings the head-start they deserve.

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