Image via WikipediaHow Much It Charges?
This is the most important thing that dealers like you should focus on as some of the car lead sites are offering leads for free of cost. Though you are more likely to getting drawn towards these automotive lead offers but they might surprise you with set-up costs or hidden charges. Almost all lead providers have to purchase leads from high traffic sources for a price. So, they just can’t afford to give away these leads for free. You need to enquire about this and restrain from making any long term contracts with weak auto sales lead service providers. Otherwise your profit margins can get marred by hidden charges and bonded relationship. Also don’t forget to check out the pricing structure of the car lead company (cost/lead or billing caps) and its flexibility.
Calculate And Pick up The Best Pricing Option
Flat rate offers have become more common in car lead industry these days. You don’t mistake them to be attractive offers on purchased number of leads. You must not investment as high as $20-$40 per lead with any free auto lead provider unless it ensures you a minimum number of leads every month. It is mainly done to avoid the car lead sites which start off supplying fixed number of leads for a flat price but drastically reduce the volume of leads after few months.
What Are Their lead Return Ratio And Lead Close Rates?
What matters most in car lead sites evaluation process is their lead close rates and return ratio on delivery. Your purchased leads should successfully close even if you manage to acquire them at bargained price. An automotive lead provider offering you leads at $20/lead with an average close rate of 10% or more is more profitable than a lead offer of $14/lead with a closing rate of 5%. The more successfully your auto leads close the lower will be the lead return ratio. So, pay a heed to this matter while calculating car lead price.
Do They Assure Lead Quality?
There are plenty of car lead sites but they won’t be able to satisfy your expectation for quality leads. It takes more than generating leads for the sites to get recognized as a flexible lead service provider. So, check out the experience of your auto lead provider, the technology it uses and the points around which it generates leads to ensure you more sales. Apart from them, you also need to know the way your car lead provider prescreens the leads, rules out duplication, fills up required information and provides them in real time. All these things and much more will make you get confirmed about the lead quality.
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